Thursday, October 21, 2010

eStuff, iThings...

In the '90s, it was eStuff. eBooks, eMachines, eBay, "E" was the little letter to stick on your brand. Then, it was on to the next vowel.

In the '00s, it was iThings. iPods, iMacs, iPhones... Heck, the world's best-selling video game console is nothing more than a "W" with two little "i"s tacked on.

I've got the next one. Vowels are on the way out. I mean, who wants to be seen in public with an oFace or look up their contacts on a uWho? Obviously, the next big trend in naming is ...

π (yes, "pi".)

I've already begun work on the πPod, which obviously will be used to play MP3.14159 files. (You may have already read about that compression algorithm.)

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